Top 11 SEO Interview Questions & Answers

1. What is SEO? What are the important types of SEO methods?

Search engine optimization or SEO is a process of keep changing the position of a web page or website in a search engine results by using keywords or phrases.

Two Types of SEO are:

1. On Page Optimization

2. Off Page Optimization

2. What are the SEO tools do you use?

The SEO tools that I use are Google analytic, Keyword Planner, Alexa, open site explorer, Google Webmaster.

3. What do you mean by Backlink?

The incoming links to your website or webpage are referred to as Backlink. It is also called as an inbound link.

4. What are outbound Links?

The outbound links are Links, from your website to another webpage or website.

5. What is the main purpose of using keyword in SEO?

A keyword is a single word, and while a combination of those keywords makes phrases. These keywords or phrases are used by the search engines to populate the subjects over the internet. Search engine stores keywords in the database, and when a search is done, it will come up with the best possible match.

6. Name some SEO blogs that help you to enhance your content marketing strategies

1. Google Webmaster Central

2. Search Engine Land

3. SEOSmarty

4. MOZ

5. Search Engine Journal

6. BacklinkO

7. How many types of Meta Tags are there in SEO? What are their characters limits?

There are mainly for types of Meta tags in SEO.

1. Meta Description tag with 1200 pixels limits

2. Meta Keyword tag

3. Title Tag with 600 pixels limits

4. Meta Robots

8. What are the differences between SEO and SEM?

SEM (Search Engine Marketing), it is used for the promotion of website through paid advertising by increasing their visibility in Search Engine Result Page (SERP) in the Ads section. While SEO is optimizing the site to increase the organic ranking of a site.

9. What are Webmaster tools?

Webmaster tool is a service provided by Google from where you can get backlink information, crawl errors, search queries, Indexing data, CTR, etc.

10. What will be your approach if your SEO method doesn’t work?

If the SEO method doesn’t work then do the following,

· First, see whether it is a new project then re-check the keywords

· Then look for relevant keywords that can be helpful

· Make changes in page text, title, and description

· If still not ranked then there may be some other serious issues like bad links, penguin/panda or other Google penalty, crawlability issues, UI issue, etc.

11. What is the social media platform used for SEO?