Sales Executive duties and responsibilities:
- Find prospects and leads
- Learn details about our products and services
- Understand all the prospects needs, problems or wants
- Explain how our solutions align with their pain points
- Meet with potential clients and act as their consultant
- Up-sell when appropriate
- Follow up with hot
- Identify buyer persona profiles
- Recruit, hire and train new sales representatives
- Investigate leads and find out about them as much as possible before contacting
- Consult with sales and marketing team to ensure the efficiency
- Identify most important sales KPIs
- Track and monitor your work
- Prepare and present reports when needed
- Attend sales educational events and seminars
- Stay up to date with the latest sales trends and best practices
- Report to management team
Types of sales executive:
Also known as sales representatives, sales consultants, territory managers or business development representatives, sales executives usually operate within one of two main categories of sales:
- business to business (B2B)
- business to customer or consumer (B2C).
Responsibilities:
As a sales executive, your duties will differ if you're working in B2B or B2C sales.
B2B Sales:
- build good working relationships
- understand the needs of your business customers
- research the market and related products
- listen to customer requirements and present appropriately to make a sale
- maintain and develop relationships with existing customers in person and via telephone calls and emails
- cold call to arrange meetings with potential customers to prospect for new business
- respond to incoming email and phone enquiries
- act as a contact between a company and its existing and potential markets
- negotiate the terms of an agreement and close sales
- gather market and customer information
- challenge any objections with a view to getting the customer to buy
- advise on forthcoming product developments and discuss special promotions
- create detailed proposal documents, often as part of a formal bidding process which is largely dictated by the prospective customer
- check the quantities of goods on display and in stock
- make accurate, rapid cost calculations and providing customers with quotations.
For Both Position you need to:
- negotiate on price, costs, delivery and specifications with buyers and managers
- liaise with suppliers to check the progress of existing orders
- record sales and order information, sending copies to the sales office, or entering figures into a computer system
- represent the company at trade exhibitions, events and demonstrations
- feed future buying trends back to employers
- review your own sales performance, aiming to meet or exceed targets
- attend team meetings and share best practice with colleagues.
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