If you’re applying for an SEO analyst or
specialist position, you should review the more advanced SEO interview
questions below, because you probably won’t be asked about the beginner level
SEO topics covered above.
1. What training do you have as an SEO analyst or specialist?
This is a question only you can answer,
but be prepared to answer it in a way that emphasizes your experience and any advanced SEO training you’ve
done.
2. What kind of analytics do you perform and what do you look for?
Because of the job you’re applying for,
you might be asked several of these types of SEO analyst interview questions.
Be ready. Talk about the tools you use for analytics, what you look for, and
how you use those metrics to measure results and plan to make changes.
3. Which SEO analytics don’t get enough attention, in your opinion?
As per the question above, you’ll answer
this based on your own experience. It might be that there are features of
Google Analytics that many people don’t know how to use, or that people get
caught up in the details and forget to look at the big picture, or perhaps they
neglect to align analytics to the SEO strategy. Answer the question as you see
fit, but do be prepared to answer it.
4. What is keyword stemming and why does it matter?
Keyword stemming is adding on to the stem
of a word. For example, if the word interview was your stem, variations could
be interviewing, interviewer, interviews. Using keyword stemming helps you to
use more relevant keywords on a webpage without keyword stuffing or ending up
with content that reads poorly.
5. What is the most important thing to look for when doing keyword
research?
This is a subjective question! People new
to SEO tend to focus on popular keywords without considering the
competitiveness of that keyword, so that’s something you could mention. Search
volume and relevancy are other factors you might discuss.
6. What is a canonical issue?
A canonical issue happens when you seem
to have duplicate content. (Google penalizes for duplicate content.) This might
happen if you have different versions of a URL pointing to the same webpage,
7. How have you dealt with link penalties?
We hope you haven’t had any link
penalties slapped on you by Google due to your SEO efforts, and you might want
to make that clear to your interviewer! Then address the steps you’ve taken to
find bad links, and either fix them if you can or to disavow those you can’t.
8. Which webmaster tools do you use and why?
Google offers so many valuable tools!
Demonstrate your knowledge of them and your proficiency with them when
answering this question.
9. What is Google’s preferred method of configuring a mobile site?
Google prefers that mobile websites are
configured using responsive web design.
10. What are rich snippets?
Rich snippets are the featured text that
appears at the top of the organic search results, in a box and sometimes with
an image. Webmasters can use structured data to mark up content so that search
engines can easily identify the type of content and deliver it as a rich
snippet. Rich snippets are not part of SEO, but if used, they can deliver
better results on the SERPs.
11. Why do you need to know about backlinks to competitors’ websites?
Doing an analysis of a competitors’
websites is a useful way to execute a competitive analysis to basically see if
you should be emulating anything that they are doing.
12. What is a link audit and why should you do one?
A link audit is basically an audit of the
links that point to your website, the backlinks. SEO experts to link audits
prior to doing a link building campaign, but also to make sure external links
are of the quality you want to help with SEO.
13. What are accelerated mobile pages (AMP)?
MP is a Google-back project to push for
pages that load quickly on mobile devices.
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